Analytics & Metrics

Data-driven, revenue-focused

Five dedicated analytics views — Revenue, Operations, Demand, Reasons, and a full Overview. Compare periods, export CSV reports, and identify exactly what drives your utilization.

Confirmed Revenue (30d)

£4,330

72 confirmed bookings

+12.4% vs prev

Decision Conversion

85.7%

72 approved / 12 rejected

+3.1% vs prev

Booked Hours

72.0h

£760 pipeline pending

+8.3% vs prev

Instant Book Share

63.9%

Of confirmed bookings

+5.2% vs prev

Revenue Trend — last 14 days
RevenueBookingsConfirmed
6
8
10
12
14
16
18

Date

16 Feb

Bookings

11

Revenue

£920

Booking Status Mix
Last 30 days · 97 total
Confirmed
72 (74%)
Pending
8 (8%)
Rejected
12 (12%)
Cancelled
5 (5%)
Decision conversion: 85.7% (confirmed ÷ decided)
Weekday Pattern
DemandSupply
Mon
Tue
Wed
Thu
Fri
Sat
Sun
WeekdayWeekend
Top Spaces by Revenue (30d)
Ranked by confirmed revenue
#1

Court A

Basketball

£2,280

Confirmed

38

Hours

38h

Utilization

79.2%

Conversion

84.4%

#2

Court B

Basketball

£1,210

Confirmed

22

Hours

22h

Utilization

61.1%

Conversion

73.3%

#3

5-a-side Pitch

Football

£840

Confirmed

12

Hours

12h

Utilization

50%

Conversion

66.7%

Hourly Demand Heatmap
DemandUtilization
09
10
11
12
13
14
15
16
17
18
Mon
Tue
Wed
Thu
Fri
Sat
Sun
LowHigh

Reason Intelligence

SwishBRD automatically categorises rejection and cancellation notes, so you can spot patterns in why bookings fall through.

Rejection & Cancellation Reasons
Schedule Conflict5 (41.7%)
Team Availability3 (25%)
Pricing2 (16.7%)
Duplicate Booking1 (8.3%)
Other1 (8.3%)
12 rejections · 5 cancellations · 30d window
  • Revenue, bookings, and confirmed trend charts
  • Booking status mix: confirmed / pending / rejected / cancelled
  • Decision conversion rate with period comparison
  • Weekday demand vs. supply pattern
  • Top spaces ranked by revenue and utilization
  • Hourly demand & utilization heatmap
  • Rejection & cancellation reason intelligence
  • Export KPI and booking data to CSV

Start making data-driven decisions

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